Privacy Policy

Information we collect

We collect information you provide directly, information generated by your use of the platform, and information from third parties who process orders or payments on our behalf.

Account details — name, email address, phone number, and password (stored as a secure hash, never in plain text).
Order & delivery information — shipping address, billing address, and order history.
Payment information — processed by our payment partner (Razorpay); we do not store your full card or UPI credentials on our servers.
Seller information — business name, GST details, bank/payout information, and product listings, if you register as a seller.
Usage data — pages viewed, products browsed, wishlist and cart activity, device and browser information, and approximate location (for delivery estimates).
Photos you choose to upload — for example, a photo used with the Virtual Trial Room feature, only when you explicitly use that feature.

How we use your information

To create and manage your account, and authenticate you when you sign in.
To process, fulfil, and deliver your orders, and to communicate order status.
To process payments, refunds, and payouts to sellers.
To provide customer support and respond to your enquiries or support tickets.
To personalise your shopping experience — recommendations, recently viewed items, and offers.
To detect and prevent fraud, abuse, and unauthorised access.
To comply with legal, tax, and regulatory obligations.

We do not sell your personal information. We share information only with:

Sellers fulfilling your order, limited to what's needed to ship and support the order.
Payment processors (such as Razorpay) to complete transactions securely.
Logistics & delivery partners to deliver your order to the address you provide.
Law enforcement or regulators, where required by applicable law.

Payments & security

All online payments are processed through Razorpay's PCI-DSS compliant infrastructure. We use industry-standard measures — encrypted connections (HTTPS), hashed passwords, and access-controlled databases — to protect your information. No method of transmission over the internet is 100% secure, but we work to protect your data using commercially acceptable means.

Cookies

We use cookies and similar technologies to keep you signed in, remember your cart and preferences, and understand how the site is used. You can control cookies through your browser settings, though disabling them may affect site functionality such as staying logged in.

Your rights & choices

You can review and update your profile information any time from My Account.
You can request a copy of your personal data, or ask us to delete your account, by contacting support.
Photos uploaded for the Virtual Trial Room are deleted automatically right after your result is generated — see the Trial Room for details.

Data retention

We retain account and order information for as long as your account is active or as needed to comply with legal, accounting, or tax obligations. You may request deletion of your account at any time, subject to records we're legally required to keep.

Children's privacy

DAAK is not directed at children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above. Continued use of DAAK after changes means you accept the revised policy.

Contact us

Questions about this policy or your data? Reach out to support@daak.test or use our Support page.